Sunday, March 14, 2010

The choices for a drip e-mail campaign are numerous

I just returned from Prudential National Conference in Austin, TX. I learned so many new things and gained a lot of insight into RSS Feeds, Blogging, website development and many others.

I came away from Convention deciding that since I am a tech geek that I need to make so changes to the way I am currently doing things...so I am on the hunt for a successful drip e-mail campaign that is effective in touching my clients on a regular basis with information with a follow up of personal contact.

However, when trying to decide which campaign is the best, I am overwhelmed. There are so many great options from Contact 29, Real PRO, Point2 Agent. They each offer different products at a very similar price. I am also considering doing a private marketing campaign with branding and a custom built website and blog instead of the current canned offerings. However, doing this means I would still need to add a drip to it at an additional cost.

I will update you as to what I decide and if any of you know of any really great options, please pass them my way.

Thursday, October 29, 2009

Thinking about the new BlackBerry Tour? You should read this.

So, I have to admit, I am a tech geek and love to have all the newest gadgets. So a few months ago when my trusty Palm Treo 755p crashed I decided I needed to explore the BlackBerry world (though I swore I would never have a BlackBerry). I started off with the Curve and I went through 3 of them in a matter of two months for different reasons (none being owner neglect).

And then we met...

It was a warm day in Durango and I had been driving past the Alltel store the last few days and kept telling myself I would stop in at some point and check the newest baby out...I had a few minutes to spare so into the store I went. I had called ahead and had my good buddy Colin help me out, we had become quick buds from all the problems I had with my Curve's. I sit down and we go over the phone and I was sold.

Now, as with most things, there are pros and cons and I though I'd share them with you. I wish I would have had someone share it with me so I knew what I was in for.

PROS:
Internet speed is lighting fast (best as it can be for a smartphone), screen resolution is amazing, trackball is more user friendly and doesn't "snag" like the Curve, better lighting from they keys, better fitting skins, contact management is much better laid out and the phone has a more professional look (less screen icons) as opposed to the cluttered Curve, you don't have to take the battery out to get the memory card out, holds up to a 32 micro card

CONS:
I have little hands and I still have a hard time as there is no space between the keys like on my Curve, the battery life is awful with a capital A (I purchased an extra battery and a handy spare battery charger from crackberry.com, awesome product), the vibration and ring is not as loud or as strong as the Curve but I can live with that.

Overall, I am very happy with my purchase and had I not had the Curve first with it's awesome battery life, spacey keyboard, and clicking of the keys...I would have no complaints.
Hope this helps someone else with their decision.

Tuesday, October 27, 2009

The dreaded HVCC takes center stage again....PLEASE READ AND SIGN THE PETITION

We have HVCC on the ropes so we need your help more than ever! On Wednesday, October 21st, the National Association of Mortgage Brokers used this petition hvccpetition.com to help convince the House Financial Services Committee to pass an amendment that will finally put an end the mess that HVCC has been making of the real estate and lending industries. More than the 102,000 signatures on the petition, it was the pace at which the petition is growing and the HVCC horror stories signers included with their electronic signatures. Now more than ever we need everyone to rally behind this cause to make absolutely certain it continues to gain the momentum necessary to make it through the House and Senate votes that are forthcoming. Please, please, Please, sign this petition if you haven't done so already and more importantly, send it to everyone you know in any sector of the real estate and lending industry as well as to all the current, past and future clients in your database. The new petition website makes it abundantly clear how all homeowners are losing equity and being harmed directly by HVCC as well as how it is blocking any chance at the real estate recovery our economy needs so desperately. Everyone you send to hvccpetition.com will be indebted to you for looking out for their best interest. We won the first of three battles which is more than anybody thought could happen and if we get serious and rally together now for one last massive push we should be able to put HVCC behind us forever. Thank you for your time, effort and support. Click here to see our interview with the president of NAMB thinkbigworksmall.com/mypage/player/tbws/19036/-4592

hvccpetition.com

e-PRO Certification

I can say that I finally complete my e-PRO designation course. It seems silly but it almost took me the full six months to complete it. I had a lot of changes during that time. I changed offices and my business grew exponetially. However, even though it did take me the full six months, I have to say that this was one course that was well "worth it's weight in gold". This course explores everything from domains, internet marketing to simple blogging techniques and I really believe is the new role in the real estate industry.
I next will be working on my ABR designation as I do work as a Buyer's agent most times and am always looking for a way to be better and improve my skills. I am hoping as the snow begins to fly and things settle down in our sleepy mountain time I will have some time to cuddle up next to a roaring fire and my laptop for some educational credits.
Education seems to be the core of a better business in my opinion aside from actual learning knowledge from transactions this appears to be the single most effective way to better yourself.

Well...I am off to work on my latest course, everyone have a wonderful day.

Monday, April 6, 2009

Real Estate and Recipes Collide - Recipe 2

Well friends...here is the second recipe as promised. This one is always a hit at every function I have taken it to. The sugar topping melts onto the muffins and produces a wonderful crunchy top with a hint of something special...a blueberry jam to top these off makes them perfect.


Blueberry Muffins


Lemon-Sugar Topping

1/3 c. sugar
2 tsp. finely grated lemon zest


Muffins

2 c. fresh blueberries
1 c. + 2 T. sugar, 1 tsp. sugar
2 1/2 c. all purpose flour
2 1/2 tsp. baking powder
1 tsp. salt
2 eggs
4 T. butter, melted and cooled a little
1/4 c. canola oil
1 c. buttermilk
1 1/2 tsp. vanilla


Stir together sugar and lemon zest and set aside. Preheat oven to 425 degrees, spray 12 cup muffin tin with cooking spray or use paper cups. Put 1 c. of the blueberries and the 1 tsp. sugar in a saucepan and cook over medium heat until thick (5 mins) cool to room temperature. Whisk flour, baking powder and salt together in a large bowl and set aside. Whisk remaining sugar (1c. + 2T) and eggs for 1 min, whisk in butter, oil, buttermilk and vanilla. Add the remaining 1 c. of blueberries to dry ingredients and fold into the wet using a rubber spatula just until combined. Use an ice cream or a #20 scoop and portion into 12 cups, spread 1 tsp of jam over the top and then sprinkle with the sugar coating. Bake for 18 minutes, cool and ENJOY....


Monday, March 30, 2009

Real Estate and Recipes Collide - Recipe 1

Hello fellow friends...I have been doing a lot of thinking about what I should blog about and a very good friend of mine came up with an excellent idea. In addition to my passion for Real Estate and my children I also love to cook...specifically, BAKE. It is my favorite past-time. All of my friends and family have been nagging me for years to open a Bakery in our town and several have offered to pay me to make cakes for them on special occasions. However, I have this fear that if I opened a bakery the passion that burns deep inside to please people and make them smile through my cooking would fizzle if this was something I was required to do with deadlines on a regular basis. So, instead, I have decided to add this to my subjects to blog about and will be offering an original recipe each Monday for you to try and maybe share with your friends or colleagues to make them smile. Each of my recipes were made by me and I will also post pictures of each for you to see (personal pet peeve of mine when you see a recipe without a photo). Also, please note that most of my recipes did originate from a cookbook but due to my endless pursuit of perfection, each has been changed significantly from the original.



So without further ado, here is the first in the series:



Spiced Nuts



This is a great recipe to have on your desk to share with anyone who stops by it is slightly sweet, crunchy and just plain delish...



1 egg white
1 T. cold water
1 tsp. table salt
1 1/4 tsp. ground ginger
3/4 c. white sugar
2 tsp. ground cinnamon
1 lb nuts (your choice almonds, peanuts, pecans, cashews or walnuts or a mixture of each)



Preheat oven to 300 degrees and line a baking sheet with parchment paper. Whisk egg white, water and salt. Add nuts and stir to coat, drain in a colander for at least five minutes. Meanwhile, mix sugar, ginger and cinnamon together in a bowl add nuts and toss to coat. Pour onto the baking sheet and spread them out. Bake 40-45 minutes, let cool, break apart and enjoy...

Agent and Client Hit Counts now being offered...

We just recently had the feature of hit counts added to our MLS system...now I wonder what took them so long to do this. This is an amazing tool that you can share with your Sellers to show them how many times their property has been "clicked on".
Of course, there are certain rules...you as the Listing Agent do not count a click and any Agent or Customer that views the property more than once in any given day does not count as more than once click. I find this tool just remarkable, the Listing Agent is able to reset the counter as desired. I have been using this tool to further show the needs for price decreases or show that the price decrease that we did is causing activity on the property.
For example, We lowered the price on property A on 3/12/2009 they had 2 Client and 12 Agent clicks (which might show the Agent who was sending the MLS info felt the property wasn't a good fit for their client or that the property was not priced well) we reset the counter that afternoon to zero. Since the reset we currently have 52 Client and 57 Agent clicks (which shows the Agent is sending the property out to prospective Buyers).
Obviously, this is not a exact science and there has to be some interpretation for error but still I find this to be a neat tool to add to the bag to share with my customers. Thought I'd share this with the community and see if your MLS offers this, if not, you might want to ask if it is available.